Legal

Cookies — the small kind.

What we set, why we set it, how long it lasts, and how to change your mind. Aligned with the EU ePrivacy Directive and GDPR.

Last updated 2026-04-01·

2. How HorseLink uses cookies

We split cookies into four categories. Strictly necessary cookies are set the moment you arrive — without them you cannot sign in, list a horse, or rely on escrow. Everything else is opt-in.

We do not sell cookie data. We do not share cookie data for cross-context behavioural advertising. The categories are listed below; the cookies set within each are listed in the table that follows.

3. Your controls

Use the “Cookie preferences” link in the footer (or the button below) to turn each non-essential category on or off. Your choice is stored in a single cookie (hl_cookie_consent) for one year.

You can also clear cookies in your browser settings — we will re-prompt on your next visit. Browser-level Do Not Track and Global Privacy Control signals are respected as a default refusal of non-essential categories.

4. Third-party cookies

Stripe sets cookies during checkout and KYC for fraud prevention; these are classed as strictly necessary on payment pages. Google Analytics 4 and Vercel Analytics are loaded only with analytics consent. GA4 sets first-party `_ga` cookies to count returning visitors; we run it with IP-anonymisation enabled and never link analytics data to individual accounts. Revoking analytics consent both stops further beacons and clears the `_ga` cookies from this browser.

We do not load Facebook Pixel or any cross-site advertising tag without explicit marketing consent. The marketing category is currently inactive on the public marketplace; it is reserved for future stallion campaign measurement.

5. Retention

Session cookies expire when you close the tab. Persistent cookies live as long as the table below indicates — at most one year. The consent record itself is reset on a major version bump (re-prompt) so revoked categories take effect.

6. Changes to this policy

If we add a new category — for example, a future stallion-comparison preferences cookie — we will bump the consent version and ask again. Material changes are also notified via email to account holders.

Categories at a glance

  • Strictly necessaryAlways on

    Authentication, escrow audit trail, fraud prevention. The threads holding the saddle on.

    session, CSRF token, anti-bot, escrow ledger.

  • Preferences

    Remembers your locale, currency and recently viewed horses so the page feels yours.

    currency selector, region, sort order, last-viewed.

  • Analytics

    Anonymised usage so we know which pages earn their keep. No cross-site tracking.

    Google Analytics 4, Vercel Analytics.

  • Marketing

    Helps us measure stallion ad campaigns. Off until you say otherwise.

    conversion pixels, retargeting tags.

Change your mind any time — your previous categories are preserved until you save new ones.

See also: Privacy policy, Terms of service.